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How Live Beautifully Defines Natural

What does “Natural”, “All Natural”, and “100% Natural” mean to Live Beautifully?

It means that every single one of our ingredients is of natural origin, sourced from the earth. Some of our ingredients do go through processes to help make them safer and more accessible for use. While the process these ingredients go through may be considered “non-natural” (heating, filtration, chemical modification, etc.), it does not discount nor negate the natural origin of our ingredients. Through the end of 2019, you will start to see adjustments made to our labels to reflect this. Transparency and peace of mind are primary concerns for us and our customers. As there are no Federal regulations for the term “Natural”, we want you to know that what you are putting on your skin is safe, of natural origin, and contains no parabens, phthalates, sulfates, or ingredients of synthetic origin.
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